Plymouth Albion support iLIVEiGIVE organ donation campaign

Profile image for ExeCellent

By ExeCellent | Monday, January 14, 2013, 19:31

PLYMOUTH ALBION Rugby Club – based at the Brickfields Recreation Ground – joined forces with Torbay and Derriford Hospitals this weekend to help promote the organ donation campaign iLIVEiGIVE

At Albion's double home fixture on Saturday 12 January – where the men played Rotherham and the ladies played Reading – both home teams sported the campaign's T-shirts in their warm-up, with the aim of raising awareness and encouraging people to sign up to the NHS Organ Donor Register (ODR).

The men's team lost their match to Rotherham, but the ladies were triumphant, with a fantastic 31-0 win against Reading.

After the match, ladies' team spokesperson, Vee Thompson said: "Helping to promote the iLIVEiGIVE campaign was something that the ladies were very keen to do.

"Hopefully Albion supporters will now make their wishes known to loved ones and a good number will sign up to the Organ Donor Register. We hope that this is just the beginning of our partnership with the iLIVEiGIVE campaign."

Maree Wright, Clinical Lead for Organ Donation at Torbay Hospital, said: "Sincere thanks to Plymouth Albion players, staff and supporters for inviting us to their club and helping us raise the profile of organ donation.

"As well as encouraging people to sign up to the register, we are really keen that people share their wishes and opinions around organ donation with their family and friends. By discussing end of life wishes and decisions in advance, it can help to reduce stress and anxiety at what is already a very difficult time."

Two main aims

The iLIVEiGIVE campaign has two main aims; to increase the number of people signing up to the organ donor register and to encourage people to share their feelings regarding organ donation with their loved ones. One donor can save or transform up to nine lives and many more can be helped through the donation of tissue.

South Devon Healthcare NHS Foundation Trust, the Trust which runs Torbay Hospital, originated the campaign. iLIVEiGIVE is now spreading to other NHS Trusts in the South West, including Plymouth Hospital's NHS Trust, which runs Derriford Hospital.

Walking adverts

T-shirts carrying the campaign logo are used as walking adverts to help raise awareness and encourage people to get more involved with the social media aspect of the campaign. Supporters have been wearing the T-shirts at various events and holiday locations, and then posting the photos on Facebook and Twitter. Local, national and international role models and celebrities are being contacted and encouraged to do the same.

Stop-motion video

A stop-motion video which was made just before Christmas at Torbay Hospital featuring more than 150 staff, patients and public, all wearing the iLIVEiGIVE T-shirt, is now proving popular on YouTube where it has so far had over 1,500 views.

Specialist Nurse in Organ Donation, James Harrison, from NHS Blood and Transport and based at Derriford Hospital, added: "iLIVEiGIVE is an exciting and novel approach to promoting the Organ Donor Register and we want to support it in our own Trust. Knowing people's prior wishes can save several lives and makes the donation more likely to occur. On average, three people a day die whilst waiting for a transplant."



max 4000 characters

Latest Stories in Devonport


Local Vouchers


    Bradleys Estate Agents Ltd

    If you are thinking of selling or letting a property and would like a guide as to the value then simply visit our website and click on the free online valuation button

    Terms: This is not a formal valuation and only provides an approximate value. If you require an accurate valuation then please contact us via the website or call 03330 146140

    Contact: 01395 224800

    Valid until: Friday, October 31 2014

  • Well presented 1 bedroom apartment available in Keyham! £525PCM.

    CB Property Services

    This property has been recently refurbished and modernised to a high standard throughout! Featured with a large bay window in the lounge, this property would be a perfect first home!

    Terms: For more information please call us today 017520 349740 or look on our website

    Contact: 01752 349740

    Valid until: Friday, October 31 2014


    M & L Associates - See 'Useful Information' for our current Available Properties)

    Call M & L Associates for more information

    Terms: We have good quality tenants waiting for the right property.
    Contact us now to see what we can offer you!
    Full Management Packages and Tenant Find Services Available.

    Contact: 01752421799

    Valid until: Monday, November 10 2014


Local Jobs


Search for...

Min price is bigger than Max price
Min price is bigger than Max price
Min rent is bigger than Max rent